- Branding
- SEO Content
- UX/UI
- Development
The challenge
Over the past 40 years Penketh Group have continued to grow and develop into new emerging markets and technologies. They now define themselves as specialists in four main areas of expertise including furniture & interiors, AV & technology, managed print solutions and business supplies.
Refinement of their service offering needed to be articulated in a new brand identity and website, to set the scene for both staff and customers, before moving forward with clear business objectives.
The Solution
Penketh Group’s new website focuses on how they can assist and transform a business by perfecting the working environment. Encompassing the company’s vast knowledge base and research-based processes, Penketh Group tailor solutions to each client’s specific needs. By focusing first on the people of a business, they then transcend their needs through how they work, where they work and what they do.
With the company’s bespoke approach and wide range of services, their new website has a lot to say and even more to show. It was therefore really important that a balanced, fluid approach was maintained across all platforms. Our team delivered a future-friendly website that allows for variation in layout, whilst still maintaining a solid theme. Easy and straightforward transition between pages and modules also enhances the user experience, making interaction more natural and enjoyable.
Solution detail
Our team built highly flexible, module-based page layouts for the site using Advanced Custom Fields software. This prevented any restrictions on types of content for different pages, so that features such as product galleries, testimonials and trust indicators could be displayed throughout the site.
Intuitive side menu
As Penketh Group’s service offering is extensive and wide-ranging, an intuitive side menu was created to guide users around the site in a user-friendly way.
Timeline feature
It was important to emphasise the history of Penketh Group and the extensive experience and expertise built up over the past 40 years. A company timeline feature linked to well-known, significant events in recent history, communicated this in a fun and engaging way.
We know the quality of our work and knew that they would deliver exactly what we were hoping for and more. We have already seen an increase in the number of enquiries and conversions and we’ve now begun work with the dynamite SEO team to further increase engagement.
Karen Abel, Penketh Group
The Results
Penketh Group’s new identity delivers a cohesive message both internally & externally, in terms of core service offerings and key selling points. This provides an excellent springboard from which to build on the company’s previous success and develop further into the future.